About

Waheeda Joosab is a South African author, educator, and founder of the Association of Muslim Women Authors in South Africa (AMWASA), an initiative dedicated to amplifying the often-marginalized voices of Muslim women. With a BA Honours degree in Psychology,

Waheeda brings her deep understanding of human behavior and emotional resilience into both her fiction and her counseling work, where she empowers women to maintain spiritual strength and embrace positivity.

Her debut novel, Kismet – For roses to blossom, has gained international recognition, earning two prestigious awards: Best Young Adult or New Adult Fiction at the Fofkys Readers’ Choice Award 2023 (Texas, USA) and Best Fiction at the Strange Incorporated Book Awards 2024 (New York, USA). In addition to her work as a novelist, Waheeda is a prolific blogger, running an award-winning blog that addresses critical topics such as marriage, parenting, spirituality, and mental health, resonating with Muslim women worldwide.

Through her blog and monthly newsletter Wholistic You, Waheeda offers readers a blend of spiritual insight and practical advice, aimed at fostering growth in every aspect of life. In her free time, she pursues her passion for marriage coaching, using her extensive knowledge to write articles and develop resources that help modern women navigate the complexities of relationships.
Waheeda’s vision extends beyond writing—she seeks to create a thriving community of women driven by growth, spiritual strength, and mental well-being, helping them embrace both their faith and femininity with confidence.

Vision

To create a thriving community of spiritually grounded, growth-inspired women who embrace positive mental well-being, empowered relationships, and meaningful personal development, guided by Islamic values.

Mission

Through engaging writing, insightful coaching, and the promotion of Muslim women’s voices, I provide resources and support that foster spiritual strength, mental resilience, and empowered relationships. My aim is to inspire women to lead purposeful lives, grounded in faith and self-awareness, while building a community that champions both personal growth and collective well-being.

As featured on

CII radio – 29 Feb 2021 – Afternoon Beat – Back to school adjustment tips
CII radio – 05 Mar 2021 – In the Spotlight with Dr. Anwar Jeewa
AlAnsaar Radio – 21 Mar 2021 – Mindful Matters with Nazia Iram Osman
CII radio – 08 Oct 2021 – Challenges faced by teachers (Covid)

Radio Islam International – 06 July 2022 – Hayatan Tayyibah with Muallimah Shakirah Hunter
Radio Islam – 13 Aug 2022 – Mental Health Labels – What social media needs to consider
Al Ansaar Radio – 5 Oct 2022 – Kismet – For roses to blossom… (Live in studio)
CII Radio – 6 Oct 2022 – Kismet – For roses to blossom…
The Niqabi Diaries podcase – S3 Ep 147
CII Radio – 18 Dec 2022 – Children who don’t make the grade