What I wish I knew before self-publishing
Self-publishing has become an increasingly popular option for authors in recent years, thanks to the rise of digital platforms and print-on-demand services. However, while self-publishing offers many benefits, such as control over the creative process and the ability to retain more of the profits, there are also hidden costs that authors often overlook. In this blog post, I will explore some of the hidden costs of self-publishing that authors should be aware of before publishing their work.
1. Review copies
One of the most common hidden costs of self-publishing is the cost of sending free copies of your book to reviewers. Getting your book reviewed by reputable sources can help to build buzz and increase your book’s visibility, but it often requires sending out free copies of your book to a variety of reviewers. Depending on the number of reviewers you send your book to, this cost can quickly add up.
Although I intended to give away a few copies for review, I didn’t realise just how many that would become. Firstly, four copies are given to the National library for their records. I have heard that although this is not a compulsory handout, it does help to establish one as an author and I feel the benefits may eventually outweigh the cost.
In addition, a number of copies were offered free to reviewers and bookstagrammers in order to help promote the book. Now this could be calculated as a marketing expense, but when we consider that, the selling price per copy goes up, and people aren’t going to but overpriced books, so it is a difficult balance to keep.
2. Shipping
In addition to the cost of printing and producing free copies of your book for reviewers, you’ll also need to consider the cost of postage. Shipping costs me between R60 and R80 per copy, depending on where in the country I’m sending it. Obviously, international shipping costs more. Shipping costs can vary widely depending on the size and weight of your book, as well as the location of the reviewer. It’s important to factor in these costs when planning your marketing and promotional budget.
3. Awards and nominations
Submitting your book for book awards is a great way to gain recognition and exposure for your work, but it’s important to remember that most book awards come with submission fees. These fees can range from a a few hundred Rand to a few hundred of US Dollars(!), depending on the award and the level of competition. While submitting your book for awards can be a worthwhile investment, it’s important to factor in the cost of these fees when planning your budget.
In my experience, submission fees range from around R500 for a local award to around R1200 or more for international awards, depending on the exchange rate. In addition, most awards ask for two or more paperback copies to be sent, and don’t forget to take the shipping costs into account again. Now I realize that having your book submitted for awards is amazing for marketing, but adding all these costs to the selling price will make the book unaffordable to many people.
4. Marketing
Marketing your self-published book is essential for gaining exposure and building your reader base, but there are often hidden costs associated with marketing that authors overlook. For example, you may need to pay for advertising on social media or book promotion websites, hire a publicist or marketing consultant, or invest in professional book cover design or book trailer creation. These costs can add up quickly and should be factored into your marketing budget from the start.
Readers love receiving book merchandise, like bookmarks, key rings, mugs, book bags, etc., and I am have had good feedback about the excitement that these freebies brings. However, the costs of personalised merchandise has to be taken into account.
I work full time, and I have mother, wife and daughter duties that I value. Thus far, my book sales have been directly proportionate to the amount of time I spend on marketing. A few off days here and there, and the drop in sales is quite noticeable. So if I want to sell books, I need to constantly be on my A game.
5. Miscellaneous Costs
There are a variety of other miscellaneous costs associated with self-publishing that authors may forget to consider. For example, you may need to pay for ISBNs, copyright registration, editing and proofreading services, and website hosting fees. While these costs may seem small individually, they can quickly add up and should be factored into your overall budget.
In conclusion, while self-publishing offers many benefits, it’s important for authors to be aware of the hidden costs that come with the territory. By considering the cost of free copies for reviewers, postage, book award submission fees, hidden marketing costs, and other miscellaneous expenses, you can ensure that you have a realistic budget in place before publishing your work. By planning ahead and being aware of these costs, you can set yourself up for success and increase your chances of reaching your readership and achieving your publishing goals.
My recommendations for new authors
- Work with an professionals. I worked with the amazing Nasreen from Nasreeniology to get the book out and am now working locally, with Wilman Fikker Publishing, for the revised edition.
- Be active on social media and create a marketing strategy that you can sustain. I am currently working with an author of a self-help book in this regard and I will soon post the services which I am able to assist with.
- Be open-minded. Be teachable. Embrace your creativitiy.
What are some costs that blindsided you on your authoring journey, and what are some tips you can share? Leave a comment below.
Stay well, inside and out
Waheeda, a.k.a Waydi
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